Marketing Communications: A Brand Narrative Approach Author-Editor:Micael Dahlen Edited and authored by some

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Marketing Communications: A Brand Narrative Approach Author-Editor:Micael Dahlen Edited and authored by somePages: 606, Specialty: Marketing, Publisher: Wiley, Publication Year: 2009, Cover: Paperback, Dimensions: 190x246x30mm Marketing Communications: A Brand Narrative Approach is a mainstream, student driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a